In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.

By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.

Most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow. Instagram is different -- you can only look at one post at a time. And while Instagram's simple, clean interface makes to easy to focus on users' beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users' content.

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great.

What are the small business internet marketing techniques you can use to make your efforts most effective in 2020? Find out in this guide.